[Editor's note] in 2009, Apple's market capitalization exceeded Google; May 2010, surpassing Microsoft as the world's most valuable technology company; August 12, Apple's market value beyond the oil giant Exxon Mobil, the top global market top. Again and again continue to exceed our show is not only Apple's vitality and passion, turbulence intertwined with the development path of glory, but also between traditional industries and emerging industries and the game to Internet technology-based business the time has come. "Mobile commerce", "social networking", "4G", "SoLoMo" ... ... new technologies and concepts in series from the digital era of distinctive features, but also for future business development and provide a more likely choice. Recently, the integrated power for business enterprises Shop No. 1 mobile phone shopping areas, drawing on the success of Korean Home Plus mode, first introduced for Chinese consumers buying habits of "infinite Shop No. 1, a" virtual supermarket, and the " Shop No. 1 handheld "mobile phone with a client to use, take advantage of people's pieces of time, so that more consumers feel the fun of experiential marketing. Although the market's acceptance of this model remains to be seen, but 1 store business from the PC side before the transfer of fixed to mobile Internet is doing for the "net" and step up "net" to provide a wide range of enterprise development ideas. Era of rapid change is always beyond our imagination. Google's Android mobile operating system and the corresponding prevalence and spread rapidly around the world; to Facebook, Twitter, Sina microblogging platform type, represented by the social network also reflects the movement of more and more evident features; in Japan, De NA, Gree and other mobile social networking site occupied the forefront of the market value ranking. Clearly, the Internet market, the competitive situation has moved from competition among enterprises gradually began to shift the whole industry